Advance E-Commerce site over 20,000 users with CMS and CRM built in. Take orders over the Phone. Reports

Overcoming Challenges in Building a Comprehensive E-commerce Website: A Success Story

Advance E-Commerce site over 20,000 users with CMS and CRM built in. Take orders over the Phone. Reports
Project overview

As a custom software development company, we embrace challenging projects that push the boundaries of innovation. Our latest endeavor involved creating a reliable, always-available e-commerce website with robust reporting tools. At Ai Web Solutions, we take pride in not only handling web development but also offering a comprehensive suite of services, including managing Google Ads, Facebook Pages and Ads, on-page SEO, email marketing, and various design work like leaflets and brochures.

App Functionality

In this article, we delve into an exciting project poised to transform water management as we know it. While we are unable to disclose all the intricate details at this time, we will provide an overview, a backstory, and an exploration of the current challenges. Moreover, it is worth mentioning that the talented team at Ai Web Solutions Ltd crafted all the design work, including the logo, app, and dashboard.

Unforeseen Complexity

Initially, we assumed that building an e-commerce platform would be a straightforward task of uploading products and enabling customers to add them to their baskets for checkout. However, reality quickly shattered our preconceptions. Our client had nearly nine different price variations for each product on any given day. These variations included collection and delivery prices, as well as offer prices, multi-buy discounts, this week-only prices, branch-exclusive prices, and more.

Continuous Development and Improvements

Despite investing four years into development, we recognize that the journey is ongoing. We continue to add new features, optimize code for performance and security, and enhance on-page SEO. Presently, we are updating the design to deliver an even more user-friendly and modern website experience.

Data Migration Challenges

From day one, we faced challenges, starting with the data migration process from the client's old WordPress e-commerce website. The outdated system was slow, clunky, and cluttered with unknown add-ons. We had to develop migration tools to transfer user details, only to discover that many users had multiple accounts with the same email addresses. This raised critical questions: Which account is the primary one? How do we determine it? To resolve this, we opted not to activate all transferred accounts, deleting duplicates and merging orders under the same email address. Subsequently, we developed a user-friendly activation process where users enter their door number and postcode. The system prompts them to confirm their email address and reset their password. This solution proved highly effective. However, we encountered duplicate accounts for the same address but with different email addresses. To prevent this, we implemented an address and postcode checker, prompting users if they already had an account and providing clues to their existing email addresses. This approach successfully prevented users from creating duplicate accounts due to forgotten email addresses.

Solutions by Ai Web Solutions Ltd
  • 1. Web-Based CRM and CMS
    We created a sophisticated web-based CRM and CMS system, providing a central hub for managing all aspects of the project.
  • 2. Real-Time Data Reception
    Our system is designed to receive live data without the need for manual refresh. This ensures that our clients can monitor machine performance in real-time.
  • 3. API Integration
    We meticulously developed all the necessary APIs, connecting the gaming machines to our platform. This enables seamless data transmission and remote software updates.
  • 4. Robust Database Infrastructure
    We established a secure and scalable database infrastructure to store and manage the vast amounts of data generated by these machines.
  • 5. Smart Search Functionality
    We introduced smart search functionality, enabling users to find products quickly by entering a few letters. This feature was developed and coded from scratch three to four years ago when such options were limited.
  • 6. Enhanced User Experience and Security Measures
    We implemented measures to block accounts after multiple password attempts, thwart attacks from malicious IP addresses, and safeguard against SQL injections. Regular security updates and using the latest versions of PHP and MySQL ensure our clients' websites remain secure.
  • 7. Numerous Complexities
    These challenges represent only a fraction of the hurdles we've faced over the past four years. Building a successful e-commerce website is an intricate process that demands relentless effort. As online fraud was a concern, particularly during the early stages, we developed functions enabling our client to set maximum collection payments for all or specific users, mitigating risk. Additionally, we implemented maximum buy amounts during promotional periods to ensure fairness and prevent users from monopolizing all promoted products. Furthermore, we incorporated minimum buy amounts as a contingency measure.
  • 8. Tailored Functionality
    To cater to specific customer segments, we implemented a system where certain products could only be seen and purchased by designated customers. Considering the involvement of a sales team, we created a stock control system that seamlessly synchronizes with the internal sales program. Managing stock across the client's four branches posed further complexity. To address this, we developed additional features to mark products as available for collection or delivery the following day, facilitating efficient stock management.
  • 9. Project Results
    The AtoZ e-commerce website now boasts a fast, reliable, and intuitive platform that users love to interact with. The transformation from a cumbersome, fragmented system to a sleek, unified e-commerce solution marks a new chapter in AtoZ's digital journey. The comprehensive CMS has significantly reduced the time and effort required to manage the website, resulting in better user engagement and operational efficiency.
  • 10. Conclusion
    Overcoming challenges in building a comprehensive e-commerce website for AtoZ stands as a testament to Ai Web Solutions' commitment to providing bespoke web solutions that not only solve problems but also unlock new opportunities for growth and engagement. We're excited to see how this new digital foundation propels AtoZ to new heights in the e-commerce industry.
Conclusion

The possibilities and potential impact of this smart water metering system are immense. We feel privileged and proud to be working with such a transformative solution alongside a team of dedicated professionals. The journey is still ongoing, and we eagerly await to see the widespread adoption and impact of this remarkable system. Let's witness where this groundbreaking system ultimately finds its place in revolutionising water management.

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